TTS Outdoors: From Trailers to LS Tractors – A Florida Dealership’s Journey of Growth and Trust
In the heart of Cottondale, Florida, a small-town dealership has been making big waves in the outdoor equipment industry. TTS Outdoors, founded by partners Brian Braxton and Matthew Register, began as a humble trailer business. Today, it stands as a full-service dealership offering everything from mowers and golf carts to UTVs and LS Tractors – all backed by a reputation for honest service and dependable products.
Built on Small-Town Values
From day one, TTS Outdoors was driven by a simple mission: serve hardworking people with equipment they can trust. Whether it’s property owners maintaining acreage or small business operators managing fleets, Brian and Matthew built their business around listening to customer needs and delivering solutions that work.
Their growth has been organic and intentional. As customer demand expanded, so did their product lineup – adding commercial-grade mowers, golf carts and UTVs. But it was their decision to partner with LS Tractor in 2023 that marked a pivotal moment in their journey.
Why LS Tractor was the Perfect Fit
Initially, the team planned to wait before entering the tractor market. But after a visit from an LS representative, they realized the brand’s values and product quality aligned perfectly with their own. “We saw how LS Tractors could complement our existing offerings and help our customers take care of their property with confidence,” says Brian.
Since then, LS Tractors have become one of TTS Outdoors’ most trusted product lines. Customers appreciate the balance of performance, comfort, and value with standard features that other brands often consider upgrades. From compact models to high-horsepower machines, LS offers a versatile lineup that meets a wide range of needs.
Owners Who Use What They Sell
Partners Brian and Matthew have been active in every part of TT Outdoors since opening, each overseeing areas where they excel to keep the dealership strong and well-balanced. One partner primarily oversees sales, marketing, and brand development, while the other focuses on operations, parts and service. Together they ensure that every area of the business reflects the high standard of quality and integrity their customers have come to expect.
What sets TTS Outdoors apart is the personal experience behind every recommendation. Both owners use LS Tractors on their own properties – Brian with an MT774 and Matthew with an MT242 Premium. “Even though our applications are different, both tractors have proven to be dependable and capable,” says Matthew. “That firsthand experience gives us complete confidence when we talk to customers.”
Rapid Growth Through Relationships and Marketing
In just two years as an LS dealer, TTS Outdoors has seen remarkable growth. Their success stems from a blend of strong marketing, community involvement, and a customer first approach. From social media campaigns to local advertising and word-of-mouth referrals, they’ve built awareness while maintaining a no pressure buying experience.
They also offer complete tractor packages – including implements, trailers and accessories which makes it easy for customers to get everything they need in one visit. Their astounding reputation stems from customers knowing they were treated fairly, with support long after the purchase.
A Partnership that Powers Progress
The LS Tractor partnership has been instrumental in expanding TTS Outdoors’ reach. “LS has helped us serve a broader customer base with a product line that reflects our standards,” says Brian. “Their transparency and dealer support have strengthened our reputation and helped us grow.” LS Tractors have quickly become one of their most trusted product lines, and customer response has been overwhelmingly positive.
Even amid challenges like shifting tariffs and product availability, the team has remained agile, carefully managing inventory and staying in close communication with manufacturers to ensure customer needs are met. LS Tractor Regional Manager, Jason Searles says, “The LS Tractor and TTS Outdoors partnership is an example of the synergy that is created when partners are committed to delivering the best products and ownership experience.” The excellent price point, strong warranty program, and industry-leading financing options make it easy for customers to step into the tractor they need with confidence. The partnership between manufacturer and dealer has been a team effort, and ensures every customer has a great ownership experience.
Advice for Fellow LS Dealers
When asked what advice they’d give other LS dealers, Brain and Matthew emphasized the importance of understanding your market. “Things are constantly changing, and we have to be willing to adapt,” they explained. “Every region is different, so paying attention to your customers, your local economy, and your community makes all the difference.”
They’ve also learned that business runs in seasons, and consistency is the key. “Represent your business and your products with professionalism and integrity, no matter what’s happening in the market. Staying steady, adaptable, and customer-focused builds trust and long-term success.”
A Vision for the Future
Looking ahead, TTS Outdoors is focused on expanding its LS Tractor presence and enhancing every aspect of the dealership from sales and service to customer experience. They believe in offering high-quality equipment at fair prices and standing behind every product they sell. Their long-term goal is to become one of the leading LS Tractor dealerships in the region, while staying true to their roots as a family and a community-focused business.
Final Thoughts
At TTS Outdoors, success isn’t just measured in sales, it’s measured in relationships. With a hands-on team, a commitment to integrity, and a product lineup that includes LS Tractors, they’ve built a dealership that customers trust.
“We’re proud to represent LS Tractor and to be part of a dealer network that values quality, honesty, and customer satisfaction,” says Matthew. “The partnership has been a great addition to our business and aligns perfectly with how we operate at TTS Outdoors. We’re excited about the future of LS and the continued growth of the brand.”
As the dealership and manufacturer continue to work together, TTS Outdoors looks forward to helping even more customers find dependable, affordable equipment that makes their work easier and their properties better maintained. “We’re committed to growing the right way – through integrity, hard work, and relationships that last.”
3151 Main Street
Cottondale, Florida 32431
1-850-352-2151
Published on November 12, 2025 and written by Kimberly Steele.